Is there a way to indulge in fashion and still be kind to our planet? Turns out, there is—and it’s called Doodlage.
In the fast-paced world of fashion, where trends change with the blink of an eye, discovering a brand that harmonizes aesthetics, sustainability, and broad appeal is like finding a hidden gem. Doodlage, the brainchild of Kriti Tula and Paras Arora, is exactly that—a rare gem.
What sets Doodlage apart as a forward-thinking brand? For us, a truly responsible brand is one that creates a positive impact at every stage. Doodlage elevates upcycling, transforming textile waste into distinct, eco-conscious fashion. By repurposing factory dead stock and using low-impact methods, they manufacture locally and to order—minimizing waste and energy in ways conventional fashion doesn’t.
- Zero Waste: Doodlage rescues fabric scraps from large manufacturers, diverting tons of fabric from landfills.
- Unique Designs: Each piece is truly one-of-a-kind, crafted by skilled designers and artisans.
- Award-Winning: Celebrated at Lakme Fashion Week and awarded the ‘Green Wardrobe Initiative’ by HUL and Grazia Young Fashion.
Here’s to embracing fashion that not only looks good but feels even better. Let’s celebrate Doodlage’s upcycled, recycled, zero-waste approach. Isn’t it time our wardrobes reflected the changes we want to see in the world?
Doodlage, welcome to the Canvas & Weaves family!
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