Conceptually based on one of the seven fundamentals of life's philosophy, Nirjara is a slow design fashion and textiles brand based in Ahmedabad, India with ‘metamorphosis’ at the centre of its core values. It’s symbolized by their signature tie and dye technique that marks the shift to a more mindful way of living.
Nirjara facilitates conscious consumption of fashion and style by handcrafting and curating textiles that speak of a bygone century, reviving old fashion and style with a modern sensibility.
The label embraces the rich artisanal heritage of Mughal India through its offerings. The nizams and the Persians enamored the world with their own unparalleled craftsmanship. The intention is to mould that into timeless design through modern techniques and fluid silhouettes.
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