To understand YAM is to understand the mind of Priya Mittal — an artist first, a designer second, and a storyteller always.
Since we began working with her in 2021, we’ve seen how her digital artworks evolve into prints that feel unmistakably her own: hand-drawn florals, graphic strokes, and motifs that carry the quiet confidence of an artist fully in command of her medium.
Priya’s strength lies not just in the imagery she creates, but in how she translates it onto silhouettes that honour real bodies. Her pieces are designed with ease and movement in mind — styles that drape, soften, and adapt effortlessly across sizes and shapes. Nothing feels intimidating; everything feels wearable.
This is where YAM becomes truly global.
Priya takes her art and places it on garments that slip seamlessly into wardrobes around the world — dresses, blouses, scarves, and sarees that carry a certain versatility: expressive without being loud, contemporary without losing cultural nuance.
At Canvas & Weaves, we value YAM for this very reason:
YAM creates art you can live in — pieces that make women feel seen, comfortable, and beautifully themselves.
At Canvas & Weaves, we value YAM for this very reason:
it reminds us that clothing can still be art — not metaphorically, but quite literally.
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