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Edgy but Classic. Historically Modern. Subtle yet SIGNIFICANT.
The word Chokhi Chorri is derived from the Marwari language and can be loosely translated into the phrase ”Beautiful Woman”.
The brand is embedded in the ideologies of responsible, hand-crafted fashion, and strives towards garnering audience attention towards appreciating the sensitive sensibility that goes into creating environmental-friendly clothing.
We believe in sustainably creating and ethically curating our garments.
The underlying concept is to recollect historical elements and put them into the fresh, modern-day perspective with simplicity. The silhouettes are contemporary yet comfortable, with embroidered nuances that lend the designs an elegant, noticeable poise. The hue palette of the brand is earthy, the cuts being simple yet timeless, giving every person an experience to feel beautiful and confident.